The Passage Essay Example | Topics and Well Written Essays - 1250 words

The Passage - Essay Example Today the  platoon  was to  mount  a celebratory parachute display in the Valley of Jezebel. He entered the washroom and, while he waited for a free mirror, brushed his teeth, and though, of pretty girls. In an hour and a half, the preparations would be  complete, and the  platoon  would be  airborne, on its way to its destination. Throngs of  excited  civilians would be waiting for them to  jump, and the girls would be there, too. The drop would take place just outside  Nof  Harish, the kibbutz that was Gideon’s home, where he  had been born  and brought up until the  day  he joined the army. The moment his feet touched the ground, the children of the kibbutz would close around him and  jump  all over him and  shout, â€Å"Gideon, look, here’s our Gideon!† The writer composed the  passage  by describing the  scene  and his thoughts of the main character. The  writer  gives us a  detailed  visual  pictureà ‚  of a boy and includes details of his movements from room to room. The writer describes the thoughts of the boy and what he anticipated.  Every sentence seemed as if the writer was a  true  witness of the actions of the boy, or thoughts of  anticipation  by the boy as seen through the eyes of a narrator.  It  is written  as if the narrator of a  play  was speaking. Without reading the  entire  story, I can conclude that the passage is most likely extracted from  heroic  tale. ... The writer decided to  add  details of the main characters surrounding his thoughts and his hopes. The writer decides to mislead the reader into thinking the boy would be successful as his thoughts are positive. For example, the writer wrote the following: â€Å"Would be complete and the platoon would be airborne, on its way to its destination.† The writer describes a soldier who is  happy  for this day. The writer includes details such as the venue of Independence Day, who will be there and how people will react. In this way, the writer describes the boy’s  character. Later in the story, we realized that this is not what occurred. Instead, the writer wants the reader to believe in the optimism from the main character at the end of this passage. The writer does not  describe  the  character  as a patriot for his country. He  is described  in a way that makes the reader presume that the  character  is doing things for fame and glory from his fam ily, the children of the kibbutz and women. This  character  (soldier) is thinking about his parents, children and women and not what he aspires than to be a hero. The writer conveys this by describing what the  character  is thinking and envisioning. Grammatical and  rhetorical  elements seen in this  passage  are personification. For instance, â€Å"eucalyptus trees and clustering notices commending tidiness and  discipline†.  In this sentence, the  writer  is setting a  scene  of a military base in a way that even the trees are  tidy  and disciplined just like soldiers.  The  writer  also describes everyone including the civilians. He does not just write â€Å"Civilians would be waiting,† instead, the writer writes,

IKEA Furniture Retailer to the World Coursework - 1

IKEA Furniture Retailer to the World - Coursework Example The famous four-legged dining tables, whose legs were easily detachable from the bottom, could be painlessly dismantled by the users. This also reduced the transportation and warehousing costs for IKEA (IKEA, 2012). IKEA gained popularity in its home country as well as in rest of Europe. The furniture designs reflect the Swedish art. IKEA’s stores were painted blue and yellow which reflects the Swedish flag. Though Scandinavian and European cultures are not synonymous, they have some common shades. IKEA was well aware of the fine taste of the Europeans, who laid special emphasis on elegant and classic designs. IKEA came up with a unique plan of offering Europeans with exquisite and classy designs, yet with a minimalistic price tag and this marketing strategy worked. In Philadelphia, IKEA opened its first store in 1985. The American market seemed to be a very good prospect, but the cold behavior of the Americans took IKEA by surprise. Some of its competitors like Walmart, Costco and Office Depot were offering low priced furniture range but it lacked proper design and good quality.Compared to IKEA, the furniture companies which were offering good design and quality products had a very high price tag attached to them. As per the customer analysis, IKEA furniture range did not attract the Americans. IKEA decided to re-emphasize on the furniture design because the American lifestyle and culture are very different from the European countries. IKEA renovated certain furniture range for the American markets and focused on the advertisement strategy which could lure the Americans. The tactics worked excellently and sales skyrocketed immediately after the marketing strategy was revamped. By 2008, the United States was IKEA’s second-largest market a fter Germany, with 35 stores accounting for 10 percent of total revenues (Hollensen & Banerjee, 2010, p.401).