Software Engineering Term Essay Example | Topics and Well Written Essays - 1000 words

Software Engineering Term - Essay Example They are primarily used in the requirements analysis and aims to simplify the transition to object-oriented design and programming. Ans: Reference architecture models are more abstract and describe a larger class of systems. They are a definite way to inform the designers about the general structure of that class of system. They are usually derived from a study of the application domain. One such example is the OSI reference model. The lower levels are concerned with physical interconnection, the middle layers with data transfer and the upper layers with the transfer of semantically meaningful application information. With the advancement of technology, a layer could be transparently re-implemented without affecting the system using other layers. Ans: Object-oriented design (OOD) is concerned with developing an object-oriented model of a software system to put into practice the identified requirements. Many OOD methods have been described since the late 1980s. The most popular OOD methods include Booch, Buhr, Wasserman, and the HOOD method developed by the European Space Agency. OOD can yield the following benefits: Ans: In can be from different angles. ... 3. The operations with the object class are in the lower section of the rectangle. 4. What is a Reference Architecture Model Please give an example. Ans: Reference architecture models are more abstract and describe a larger class of systems. They are a definite way to inform the designers about the general structure of that class of system. They are usually derived from a study of the application domain. One such example is the OSI reference model. The lower levels are concerned with physical interconnection, the middle layers with data transfer and the upper layers with the transfer of semantically meaningful application information. With the advancement of technology, a layer could be transparently re-implemented without affecting the system using other layers. 5. What is object oriented design Ans: Object-oriented design (OOD) is concerned with developing an object-oriented model of a software system to put into practice the identified requirements. Many OOD methods have been described since the late 1980s. The most popular OOD methods include Booch, Buhr, Wasserman, and the HOOD method developed by the European Space Agency. OOD can yield the following benefits: maintainability through simplified mapping to the problem domain, which provides for less analysis effort, less complexity in system design, easier verification by the user; reusability of the design artifacts, which saves time and costs; and productivity gains through direct mapping to features of Object-Oriented Programming Languages 6. What are the major activities in Object-Oriented Design Ans: The object oriented design includes the following activities: Understand and define the context and the modes of use of the system Design the system

Forensic Management Essay Example | Topics and Well Written Essays - 1500 words

Forensic Management - Essay Example He can also create awareness to the employees to be careful in their duties and warn them of malpractices (Griffin & Moorhead, 2012:65). The best alternative to the above is training employees to abide by the code of conduct and report issues that they feel critical and calling for attention. Consequently, this will serve as a source of motivation as workers will be able to distinguish the good from the bad. They will also be in the capacity to express feelings as long as confidentiality prevails. All these values come from unity and value of each other irrespective of his rank in the organization (Goethals, Sorenson, & Burns, 2004:64). Every organizational goal is relatively direct to profit maximization. The key factor of production that prevails among all others is human resource. For the company to achieve all strategies effectively, it should value its labor force for it is the only way to merge it with other factors of production. All human beings adapt to change depending on t he degree they perceive. The management should learn that, employees would accept positive changes and defect to negative ones. Thus, managers should endure on initiating favorable dynamics that suit the needs of their subordinates, as well as the entire organization (Shah, & Gardner, 2008:123). Through motivation refuels, employees’ zeal and they will undertake their obligations in accordance to will of the organization. Managers should understand that appreciation goes along way, and when endeared on, employees will perceive their importance and merge their efforts closer to other factors of production (Griffin, & Moorhead, 2012:60). The main reason that people seek for job opportunities is to cater for their... The author of the essay "Forensic management" assumes that motivation is the process of influencing a person to perform a given task either by use of a positive measure or a negative one. In management, motivation plays the most crucial role as it affects performance of the set goals. Giving employees more than just financial incentives, will similarly improve their performance and the outcome is that the company will achieve its objectives. Therefore, the importance of motivation is to enable workers sense that they are part of the organization. Managers should engage in motivation as it eases unnecessary fears amongst the employees. Statistics reveal that workers perform poorly under oppression as compared to when motivated. Forensic is the scientific study of observing and establishing any criminal activities at a given scene. In management practices, forensic study refers to the observation of any unethical trends that in jure organizational performance. A manager will then be ab le to come with structural objectives that will enable the company learn and counter malpractices at their early stages. Motivation comprises mainly of all assets that push an individual to perform a duty. It can either occur by will or force depending on the situation. However, business’ approach to motivation reveals that, it is best when it applies positively to the employees. Hence, no matter how a manager may feel uncomfortable to work with other people, he must exercise motivation for the purpose of the organization.

Cosmetic Surgery and Its Affect on the World Today Essay Example for Free

Cosmetic Surgery and Its Affect on the World Today Essay How far will you go to get the look you want? There are many people who have gone as far as changing their appearance to the point that they are unrecognizable. From nose jobs, face lifts, to reshaping their eyes, it has become nearly an epidemic. Plastic surgery is a medical procedure invented to improve an individual’s physical appearance or to minimize scarring resulting from accidents, disease or birth defects as well as disfigurement. The word plastic is derived from the Greek, meaning molding or giving form. Included in plastic surgery is cosmetic surgery, which can be used to reshape your face or body features. Cosmetic surgery is designed to improve an individuals appearance. Some women in China would bind their feet, crippling themselves in the process to appear beautiful. It is said that their feet are to be no larger than a deck of cards or it was disgraceful. Western women poured themselves into corsets, often causing damage to their internal organs, for the sake of beauty. High heels are linked to back problems as well as foot problems. The search for beauty and eternal youth continues, and today, modern technology has brought the medical profession into the issue. Fat can be literally sucked out of the body, body parts can be reduced or enlarged through surgery, and wrinkles can be erased. Where cosmetic surgery was once the near-exclusive purview of women, men are turning to surgical procedures in increasing numbers. There are, however, costs to such modification, and these costs extend well beyond the financial. This research argues against the indiscriminate use of cosmetic surgery. Plastic surgery has a very long history. As early as 1000 B.C.E., the first plastic surgery was reported in India, where a persons nose might be cut off as a form of punishment or, in the case of an adulterous Hindu wife, bitten off by the wronged husband. Procedures, which displayed remarkable similarity to present rhinoplasties, were developed to reconstruct the noses of such errant individuals (Davis 14). Plastic surgery appeared much later on the European continent. In the early fifteenth century, physicians began doing nose surgeries, by using skin flaps taken from the arm. Other forms of plastic surgery began to appear around the early sixteenth century. With the invention of ether and antisepsis, plastic surgery was able to emerge as a full-fledged medical specialty (Davis 15). In the first part of the century, nearly all plastic surgeries were done to alleviate deformities due to disease, birth or mishap; however, in the second half of the century this was no longer the case. Plastic surgery has some advantages too, with reconstructive surgery. Reconstructive surgery is used to fix deficiencies that couldn’t otherwise be fixed by any other treatment. Reconstructive surgery makes a notable advancement, and can be used to repair birth defects, such as hair lips, cleft pallets and internal forms of function. It can also be used for one that has suffered injuries due to an accident, and can also save limbs and restore joints that would be irreparable. There are certain skin burns, depending on how severe that can be repaired by skin grafting. Some facial injuries that involve dental repair are common procedures for plastic surgery. The field of plastic surgery has grown, allowing room for improvement and more accuracy of procedures. Cosmetic surgery may benefit some patients interpersonal relationships and self-esteem, which will lead to a better quality of life. This happens more often when the patient suffers from an abnormality, or other birth defects that affect their appearance. Cosmetic surgery is not to be taken lightly, as for some it has been proven to be damaging and have long-lasting side effects. There have been many people that have gone through multiple surgeries in order to get the look that they want. There are many different reasons behind some folks becoming obsessed with the surgery. The majority of ones belief is that they can achieve physical perfection through cosmetic surgery. In an attempt to achieve a state of perfect physical beauty, some people repeatedly seek cosmetic surgery procedures to alter their appearance, believing theyre only a surgery away from their imagined ideal. Many people who suffer from plastic surgery addiction are also victims of body dimorphic disorder, where an attractive person believes that they are unattractive no matter how appealing they may appear to another person. Celebrities who suffer from plastic surgery addiction often lack a strong self esteem and have a generalized level of unhappiness with them selves. Instead of addressing the real source of their unhappiness, they choose to solve their problems by altering their external appearance. There are many people in the world that also too have altered their appearance to look like a celebr ity as well. Many citizens in the society today have altered their faces to the point if you hadn’t known them before surgery, you wouldn’t recognize them afterwards. Statistics show that people aged between 35-50 years old had the most cosmetic procedures in 2007: 5.4 million or 46 percent of that total. People between ages 51-64 years of age had 25 percent of the cosmetic surgery procedures in 2007. People between ages 19-34 years old had 21 percent of the cosmetic surgery procedures in 2007. Senior citizens aged 65 and older had 6 percent of cosmetic surgery procedures in 2007. Teens aged 18 or younger had less than 2 percent of the cosmetic surgery procedures in 2007. Today even with the economy the way that it is people are still getting cosmetic surgery no matter what the cost. This just shows how some peoples lives are affected by the way that they appear to themselves and other people regardless of their age.

Causes of Childhood Obesity

Causes of Childhood Obesity Children and Obesity Contents (Jump to) Introduction: Thesis Statement: Analysis of the current situation: Increase in Inactivity: Major problem and treatment issues: Eating Habits: Pricing and unhealthy aspects of food: Lack of outdoor games: Parents Responsibility: Counter measurements: Conclusion: References: Introduction: The obesity in children is a serious contemporary problem that is a major problem at contemporary times and the role of parents in the problem is quite significant and hence the ideas are presented in the report which sheds light upon some minute and accurate causes to the escalation of these problems related to obesity in children, the responsibility of the parents also play a significant role in this domain. The tactical analysis and the outcomes are to be drawn from the facts which actually are the chief causes of the problem. The causes can readily be derived so as to the inactivity that has been the trend in the youth and owing to the present lifestyle that has been one of the main reasons specifically responsible for the decrease of the physical activity. The report hereby encloses the essentials facts that have been brought to the light as per the secondary analysis and library research of the situation regarding the infusion of the obesity rates in children. The causes are hence calibrated under specific categorical heads for the betterment of the understanding and development of a profound concept related to the establishment of findings and the conclusive arguments that are yielded has to be backed up by concrete affirmative arguments. The structure hence is adapted as after the introduction the section of analysis and critical evaluation of the directly related topics and the peripherals of the contextual topic is to be discussed in details followed by a tight and decisive conclusion. Thesis Statement: It has been fabricated so as to develop the role of the parents in which they fail to ensure the proper weight maintenance of their children; the ideas are also obligated by the fact that the lifestyle at present is also the key procedure that inflicts these effects. Secondly the taxation process of food items at contemporary times also causes mismanagement in manufacturing and also the use of cheap and highly fatty ingredients for the food manufactured to keep the costing and the revenue generation balanced. The obesity is one of the most serious problems that not only degrades the health but also aggravates a hefty treatment costs. Thus the idea or the thesis statements are presented. Analysis of the current situation: The section comprises of the critical evaluation of the issue of how obesity is induced in the children in contemporary times, then it also recommends decisive and consequential arguments for the consolidated recommendations to endure this crisis and improve the overall scenario. Thus the following heads are mandated. The privilege in the obesity factors of children had been a serious issue of concern for the world health scenario (Lifshitz, 2008). The section comprises upon the causes for the increase in the level of obesity of the children. The ideas are categorized under the three fundamental root causes that directly results into such a scenario. Increase in Inactivity: Major problem and treatment issues: The growth rate of obesity amongst children had been greatly triggered by the inactivity in the children which has been increased over the past few years of the orientation of the behavior and the lifestyles in the urban areas have mandatorily affected the physical activity of the children. The mental stress caused due to the pressure induced by the academics and the preferences of recreation such as video games and play stations have all the way more contributed to the effective attenuation of the physical activities and hence the ideas are to be mandated for the reverberation of such practices and hence this abrupt and ecstatic increase of lesser physical activity amongst the children have affectively resulted into an increased obesity rates amongst the children the ideas are hence established related to the first cause that is comprehended to be the most critical cause for the increase in obesity factor amongst the children. Moreover the additional hours of watching television als o lands a significant blow to the activity amongst the children and the idea can further be conceptualized regarding the evaluation of the facts that encircle as one of the significant causes of increase in the obese population all over the globe. The annual health report that is published by the World Health Organization explicitly contained that around 25 % of the obese children watch TV or play games for more that 4 to 5 hours a day and has been the victim of obesity. Eating Habits: Pricing and unhealthy aspects of food: The next section highlights the eating habits of the children. The idea is already consolidated that the eating habits has a direct relation to the health of the entire human and children are no exception. The growing popularity of the fast food and sweet desserts among the children are instigating the unhealthy eating habits and the resultant effect for this practice may readily be considered as that of the chief reason behind the abrupt increment in the obesity rates among the children. The idea can further be solidified that the advertisements and the alluring marketing stunts pulled by the fast food franchises and the sweetened food marketers are all the way increasing the urge among the children to consume such food and instigates the unhealthy eating habits. The implications of food and eating habits thereby cause a significant impact that readily catalyzes the obesity rates among the children. The idea for healthy food practice amplification is to be introduced amongst the children an inactive of which has been undertaken by the Kraft food by progressive advertisements and short films. Even as per the statistics it is seen that the food habits are the most important of all causes for obesity in children across the globe. The fast food consumption rates have also hiked owing to the nature of the availability, alluring taste and the lack of time in everyday life as well where the consumption of such oily and sweetened food readily amplifies the obesity quotient among the children. Lack of outdoor games: Parents Responsibility: The revolutionary advents in the technology have provided more alluring options for recreational purposes of the children and hence these days the children are more inclined towards playing games on phones, tablets, PlayStations and computers rather than the conventional outdoor games. The decrease in the safety also prevented the parents from encouraging the children to go out and play. All these had a combined effect upon the child psychology and hence have developed their keen inclination away from the outdoor games that had readily attenuated the daily exercising habits among the children infusing the obesity upon them. The lack of activity at the physical level for the children had been a serious concern of the authors and pediatricians in order to mandate the norms of healthy practices and the technical advancements and the ideal consideration of the fact that the degraded safety and the negative effects upon the children when exposed to the external environment have been acting as proactive reagents for the acceleration of the obesity rates amongst the children. The ideologies are hence to be adapted for the development of the proper tactical measures to initiate the awareness regarding the importance of daily physical activities. The parents are reluctant for this especially of the unsafe neighborhoods and the effects that it may wield upon the young minds and hence the activities for children in these days are restrained by the compelling issues that have been discussed explicitly in this section. Counter measurements: The section lays focus upon the counter measurements of the issues that has proactively aggravated the rates of obesity. The causes are mainly categorized as per the three distinct heads that contains the three chief reasons that has resulted into the obese nature of the children. The inactivity issue can be decreased by proper initiatives from the parents who should be a little strict in restraining the kids from watching television and all. The education system also has to revise the strategies accordingly for the development of the student activity. The ideas can be mandated for holding events necessarily in the domains of sports to enhance the physical activity. The schools should provide the secured environment for the tactical implementation of sports events to encourage physical activity. The idea for the contemplation of the unhealthy food habits can be effectively restricted by proper parenting. The ideas should be incorporated in the children in an attractive manner to develop awareness amongst the children regarding the manifestation of healthy eating habits. The essential nutrients are to be surely incorporated in the diets of the children, calcium and proteins are the most important of all in this context. The proper balanced diet is to be maintained in synch with the age of the child so as to mandate healthy eating habits. The parents should take the children to safe parks for proactive outdoor exposure and thereby ensure the adequate physical activity. Conclusion: On a more health or medical oriented note obesity disrupts the anaerobic respiration giving rise to breathing troubles, which cause disturbed heart condition, high blood pressure and blood sugar levels, (Daniels, et, al 2006). The cause for the obese nature in humans can be of diversified origins, the first being already discussed that are of the genetic implications in an individual that makes one host body tentatively obese. The other causes include the working habits, the food preferences (Kaufmann, Poznanski, and Guggenheim, 1975) such an inclination towards junk food and the development of a lousy habit of poor exercising by the masses, the stress build up may also be an additional cause (Dallman, 2010). Now days, owing to these reasons the obesity factor are one of the most prone prospects of health degradation. Thus the issues are readily needed to be addressed using tactical measurements to cause the realization of a centrally aware global health scenario. References: aappublications. (2014, May 01). Active Healthy Living: Prevention of Childhood Obesity Through Increased Physical Activity. Retrieved from aappublications: http://pediatrics.aappublications.org/content/117/5/1834.full CDC. (2014, December 11). Childhood Obesity Facts. Retrieved from cdc: http://www.cdc.gov/healthyyouth/obesity/facts.htm Kirkpatrick, K. (2014, February 23). 8 Things About You That Increase Your Childs Risk for Obesity and Unhealthy Eating Habits. Retrieved from huffingtonpost: http://www.huffingtonpost.com/kristin-kirkpatrick-ms-rd-ld/diet-and-nutrition_b_4827359.html?ir=India Lifshitz, F. (2008). Obesity in children. Journal of clinical research in pediatric endocrinology; http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3005642/. Mitre, N., Lanningham-Foster, L., Foster, R., Levine, J. A. (2010, January 01). Pedometer Accuracy in children: Can we recommend them for our obese population? Retrieved from ncbi: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2678845/ nbcnews. (2005, October 25). Kid Obesity. Retrieved from nbcnews: http://www.nbcnews.com/id/9812095/ns/health-childrens_health/t/poll-lack-exercise-blamed-kid-obesity/ NHLBI. (2014, July 13). What Are Overweight and Obesity? Retrieved from nhlbi: http://www.nhlbi.nih.gov/health/health-topics/topics/obe/ webmd. (2015). Healthy Eating Habits for Your Child. Retrieved from webmd: www.webmd.com/children/guide/kids-healthy-eating-habits

What Good is Care Without Compassion? :: Medicine College Admissions Essays

What Good is Care Without Compassion? The AIDS hospice reeked from disease and neglect. On my first day there, after an hour of "training," I met Paul, a tall, emaciated, forty-year-old AIDS victim who was recovering from a stroke that had severely affected his speech. I took him to General Hospital for a long-overdue appointment. It had been weeks since he had been outside. After waiting for two and a half hours, he was called in and then needed to wait another two hours for his prescription. Hungry, I suggested we go and get some lunch. At first Paul resisted; he didn't want to accept the lunch offer. Estranged from his family and seemingly ignored by his friends, he wasn't used to anyone being kind to him - even though I was only talking about a Big Mac. When it arrived, Paul took his first bite. Suddenly, his face lit up with the biggest, most radiant smile. He was on top of the world because somebody bought him a hamburger. Amazing. So little bought so much. While elated that I had literally made Paul's day, the neg lect and emotional isolation from which he suffered disgusted me. This was a harsh side of medicine I had not seen before. Right then and there, I wondered, "Do I really want to go into medicine?" What had so upset me about my day with Paul? Before then nothing in my personal, academic, or volunteer experiences had shaken my single-minded commitment to medicine. Why was I so unprepared for what I saw? Was it the proximity of death, knowing Paul was terminal? No it couldn't have been. As a young boy in gutted Beirut I had experienced death time and time again. Was it the financial hardship of the hospice residents, the living from day to day? No, I dealt with that myself as a new immigrant and had even worked full-time during my first two years of college. Financial difficulty was no stranger to me. Neither financial distress nor the sight of death had deterred me. Before the day in the hospice, I only wanted to be a doctor. My interest in medicine had started out with an enjoyment of science. From general biology to advanced cellular/behavioral neuroscience, the study of the biological systems, especially the most complex of them all, the human body, has been a delightful journey with new discoveries in each new class.

Ancient Greek Theater Architecture Essay -- Architecture History

Ancient Greek Theater Architecture Many aspects of ancient Greek theaters have long been studied and debated. Much of the information about these theaters is based on speculation due to the fact that so little of them still exist today. This lack of remnants especially applies to the architecture of the early Greek Theaters. However, through archeological finds and years of studying the people, the plays, and the architecture of the time, we are able to make many conclusions about these early structures. Greek Theaters are classified into three categories: The early Athenian Theaters, Hellenistic Theaters, and Graeco-Roman Theaters. Like most new inventions or creations, the initial theaters built by the Athenians were very simple. In the fifth century B.C., it became popular to build theaters on the slope of a large hill, or an acropolis, the most famous, being in Athens. These early theaters could be divided into three parts. The theater consisted of the theatron (or auditorium), the orchestra, and the skene (or scene building) (Betancourt). The Greeks would eventually perfect a technique that would fit as many spectators into the theatron as possible. At first the spectators sat on the ground until wooden bleachers were installed. After it was discovered that the wooden bleachers were prone to collapsing, permanent stone seating was built. The architects created concentric tiers of seats that followed the circular shape of the orchestra and hugged the rising ground of a hillside, following the natural contours of the land. Usually, theatrons were symmetrical; however, there do remain examples of irregularly shaped theatrons. A horizontal passage called the diazoma separated the theatron into halves, thu... ...heater of the fifth century B.C. has been lost forever due to changes made by the Romans. This leaves scholars of today with scant evidence of ancient Greek Theater architecture. Works Cited Allen, James T. The Greek Theater of the Fifth Century Before Christ. Berkeley, California: University of Californioa Press, 1924. Betancourt, Philip P. The Ancient Greek Theater. CD-ROM. New York: Pseudo News Films & CD-ROMS, 1996. Brockett, Oscar G. History of the Theatre. 8th ed. London: Secker & Warburg British Broadcasting Corporation, 1984. Harwood, Ronald. All the World’s A Stage. London: Secker & Warburg British Broadcasting Corporation, 1984. Nicoll, Allardyce. The Development of the Theater. 6th ed. London: George G. Harrap & Company Ltd, 1966 Corrigan, Robert W. Classical Tragedy Greek and Roman. New York: Applause, 1990.

Elliot Company Essay

The Elliot Company was established in the early 1950’s and has been a profitable greeting card company. It had always been a pioneer in developing creative means to attract its target group, in spite of which the group’s market share has been limited to merely 4% in the industry. Industry leader Hallmark has the lion’s share of about 41%, American Greetings about 30%, followed by over 300 companies, including   Elliot Company that account for the remaining share. Technological advancements in the telephone industry and the advent of the internet have pushed most greeting card companies against a wall, with flat sales, diminishing margins and a threat of decimation. The way forward is to identify means of generating sales by entering newer markets and the company has identified two markets that remain unexplored for Elliot Company American Hispanic market Overseas English speaking market Problem Statement Elliot Company had never ventured into unchartered territories, and finds both these markets intricate. The American Hispanic market is unique and has different sensitivities than the dominant white and black market that Elliot Company has been catering to. Meeting the needs of the overseas market is even more complicated as the company would need to study several cultures and meet their respective needs. Marketing the product to both these unique markets is the challenge that Elliot Company faces, for which a solution is required. The company cannot enter both the markets at once, and hence an ideal market should be identified that would suit the interests of the company. There are about 30 million Hispanics in America, who predominantly come from Mexico, Cuba and other Spanish dominated countries. The interesting facts about this population are: The Hispanic population has the highest growing population in the country with almost 40% of population growth between the years 1985 to 2010, coming from this community. The Hispanic population can be broadly divided into three groups, the native Spanish people who speak and follow Spanish culture alone; the assimilated Spanish, who cannot be distinguished from the Americans; and the Accultured Spanish, who are about 57% of the Hispanic population. (Arjona, Shah, Tinivelli & Weiss, 1998) The Hispanic community prefer significant influence of their culture in the marketing process, even if the communication occurred in English. Price conscious audience that chooses price over value Just like the Hispanic community, the overseas market has different sensitivities that make it an equally tough opportunity to expand into. Also, there are certain problems the company faces when entering these markets, which are listed below. Existence of multiple cultures in each country Semantic barriers that can prevent communication as anticipated Cultural perceptions about greeting cards, as customers in some countries prefer customized and hand written communication to pre-printed cards. Huge costs of research & development, product and distribution.   List of Critical factors The management if Elliot Company is apprehensive with both the solutions provided by the consultants, as each of them has their own concerns, which are listed above. A study shows that more than eighty percent of greeting cards customers, the world over are women. Hence, whichever strategy adopted by Elliot Company, would need to target the women predominantly. Which group of women, overseas women or Hispanic American women, can be targeted easily is one critical factor of success.   While venturing into foreign markets like UK, Australia, Canada and New Zealand would be good option for the penetration of the company into newer markets, it would expose the company to the competition of each market. While Canada is a market that Elliot Company should find easy to understand with its proximity to the American culture, each of the other markets is complex in their own ways. Hallmark has already made preparations to launch Spanish greeting cards by including several Spanglish messages (The Washington Times, 2002), and would aggressively market its brand when compared to Elliot Company. Hence, which market is less competitive and can easily be penetrated becomes the second critical factor. The third critical factor is the consumer’s buying behavior in both these markets. Hispanic customers have a buying behavior that is strongly influenced by culture and cultural cues, which include importance for family, formality and status. (Haegele, 2000 in Lynn Brandon, Judith C. Forney, 2002) The above three factors can contribute greatly to the success of Elliot greeting cards in this target group, the company can focus the marketing strategy on how to express emotions to its family, how to upkeep formalities and use greeting cards as a status symbol for greeting someone. On the contrary, some of the overseas markets are less liberal and more demanding. The culture of Australia and New Zealand is strongly influenced from the English, and the English culture finds it more appropriate to send a personalized letter than a pre-designed and pre-printed greeting card. The success of the company is dependent on how well it breaks this cultural barrier. Recommended Solution In spite of the advantages of a larger market that the company can cater to when it reaches out to the overseas market, it is recommended that Elliot Company focus on reaching out to the Hispanic American community, by offering customized greeting cards. Justification The biggest factor that justifies the above recommendation is the huge costs involved in establishing a brand and a business overseas, in multiple markets. To reach out to the overseas English market also would require significant investments in research about respective cultures, making the cost of research irrelevant for the decision making process for either decisions. A third of the Hispanic community would identify themselves with the rest of the Americans, and no special campaigns need to be done for them. However, the accultured Hispanics and the native Spanish speakers prefer a brand that they can identify with their ethnic group, to a business that seems very un-ethnic. (Dyer & Ross, 2000) Elliot Company should reach to the Hispanic community with a brand that they can identify with, design greeting cards based on their preferences and deliver the same as per their needs. Mere translations from the exhaustive designs that Elliot owns might not be as helpful, as designing cards that meet the needs of the Hispanic customers. References Luis D. Arjona, Rajesh Shah, Alejandro Tinivelli & Adam Weiss (1998) Marketing to the Hispanic Consumer,   Journal Title: The McKinsey Quarterly. Volume: 1. Issue: 3. Publication Year: 1998. Page Number: 106+ Lynn Brandon, Judith C. Forney (2002), Influences on Female Purchase Motivations and Product Satisfaction: a Comparison of Casual and Formal Lifestyles and Anglo and Hispanic Ethnicity, Journal Title: Journal of Family and Consumer Sciences. Volume: 94. Issue: 1. Publication Year: 2002. Page Number: 54+ Linda M. Dyer, Christopher A. Ross (2000), Ethnic Enterprises and Their Clientele, Journal Title: Journal of Small Business Management. Volume: 38. Issue: 2, Page Number: 48 ‘Spanglish’ Speakers Mix Home Languages; Popular Trend Seen as Obstacle. Newspaper Title: The Washington Times. Publication Date: November 21, 2002. Page Number: A01