Case Study Starbucks Example | Topics and Well Written Essays - 750 words

Starbucks - Case Study ExampleThe switch in the stores does not support the foundation of the burnt umber heritageBasically all the problems faced secure Starbucks today are due to unromantic streamlined operations. Although the decision for automation and streamlining operations have helped Starbucks dilate and improve the customers experience in terms of speed of service and more extensive distri plainlyion(increased number of stores) but these operations have also distanced Starbucks from its tradition and heritage. The use of bagged coffee has solved the problem of availability of mellifluous coffee beans across long distances in time but has lead to the eradication of people scooping bright coffee from bins and grinding it fresh in front of the customers. This in turn has lead to the absence of coffee grinders and other related merchandise in the stores giving the store a sterile and cookie stonecutter encounter lacking the warmth of a neighborhood store.As Starbucks is moving external from its heritage, it is loosing its competitive advantage, a coffee experience which is unique and exclusive and traditional, and competition is taking over in terms of generating campaign through awareness and loyalty of customers.According to my analysis, the first thing Starbucks should do is to improve store physical body which should reflect the traditional coffee experience equal the wooden counters of the first store, neighborhood store look etc.Automation has made business more efficient, hence realistically thinking, Starbucks should not do away with it but integrate the traditional and automated process of making coffee. This means that although automated machines should be utilise but are use of La Marzocca machines for coffee should also be offered on customers.Segmentation should be done on the basis of geography and culture, and flavors should also be customized keeping this in mind. More programs like coffee master programs should be introduced w hich improve both, customer satisfaction and employee motivations. These programs also relate to rituals of wine perseverance giving Starbucks an edge in developing premium brands.Sales promotion is essential for penetration among the masses. In addition to in store merchandise, accessories like t-shirts and mugs can be used in promotions which reflect the aroma of Starbucks tradition, stories and rituals on them for the costumers to take home and have a long lasting experience.Lastly, new flavors should be introduced conjugated with a story which relates to the tradition and roots of Starbucks origin and the region it is being introduced.Starbucks is loosing its edge and as its lead Howard Schultz (2007) said we desperately need to look in the mirror and realize its time to get tail the core and make