Franchising - marketing Essay Example | Topics and Well Written Essays - 2000 words

Franchising - marketing - Essay Exampleproperty rights or inventions or special characteristics of a business owned by the other party (Franchisor) based on payment as determined by the Franchisor for supplying or marketing certain products and/or services. The Franchisor and the Franchisee brush aside be entities or individuals.The objective of this research is to analyze business scenario in Indonesia and how may it help a franchising business. This paper will examine food & beverages and saloon franchising business in Indonesia and will try to light up the process and the market scenario in Indonesia. It will try to answer the question that which one of the franchise (food & beverages or saloon) would be more workable in Indonesian market. In particular, this paper will study McDonalds food & beverages and Tony & Guys saloon franchising business model and their suitability to Indonesian market.McDonalds is the worlds largest chain of fast-food restaurants. Hamburgers, chicken, F rench fries, milkshakes and soft drinks are main items that a McDonalds offers. More recently, it has also added salads, fruit, snack wraps, and carrot sticks to its menu.McDonalds locoweed has developed a unique franchise business model. In addition to ordinary franchise fees, supplies, and percent of sales, McDonalds also collects rent, partially linked to sales. As a condition of the franchise agreement, the Corporation owns the properties on which around McDonalds franchises are located (www.mcdonalds.com).TONI&GUY is considered as the most powerful hairdressing brand in the world. The accompany is constantly evolving artistically and commercially. It offers the best education on the planet and boasts fabulous product ranges and a ever-changing and modern image.Moreover, TONI&GUY isthe only hairdressing company to be awarded Superbrand status and they truly represent the catwalk-to-client philosophy (www.toniguy.com).TONI&GUY offer a lifestyle choice, not just a hairdressi ng appointment. Within the salons,